Brandmark Strategy

Developing a brand strategy can

be one of the most difficult steps

in the planning process. It’s often the element that creates the

biggest challenge, but it’s a

vital step in creating your powerful brand identity.


Your brand will be repeatedly exposed in multiple ways throughout the life of your business. Our extended checklist gives some insight into the many ways in which your brand strategy can be complemented.

“At BCG research and strategy drive branding”. Paul Bennett