Brandmark Extension

BCG will work with you to establish your objectives then translate your vision into a working reality. Ideas are evolved that meet your objectives and once a direction has been approved, we then refine it to completion. Throughout this process, we constantly consider the 'growth potential' of an idea.


Our design philosophy is totally transparent and we always work for the benefit of the brand first.


BCG encourages a blurring of role distinctions giving you more opportunity to participate in the creative process from briefing to presentation, thus allowing for greater success in meeting your needs and visually articulating the brand promise.


Here are some examples of brand extension and collateral development.